Revenue modeling tool

ROI Calculator

Enter your current acquisition and sales economics to model projected revenue, profit, and return over 30 and 90 days.

01 / Assumptions

Enter your numbers.

02 / Projection

Projected result.

Estimated clicks
Qualified calls
Attended calls
New customers

Monthly result

30 days

Projected revenue
Ad spend
Net profit
ROI
ROAS

Quarterly result

90 days

Projected revenue
Ad spend
Net profit
ROI
ROAS

The 90-day projection holds the same inputs constant for three months. Revenue, spend, and profit are multiplied by three; ROI remains unchanged because total return and total investment scale together.

Calculation method

Built around collected customer value, not vanity metrics.

  1. 01

    Qualified calls = ad spend ÷ cost per qualified booked call.

  2. 02

    Customers = qualified calls × show rate × close rate.

  3. 03

    Revenue = customers × customer LTV.

  4. 04

    Net profit = revenue × margin − ad spend.

  5. 05

    ROI = net profit ÷ ad spend.

  6. 06

    ROAS = gross revenue ÷ ad spend.

CPC estimates click volume for context. Revenue projections use qualified booked-call cost to avoid counting the same traffic twice.